AI CONSULTING. HUMAN JUDGEMENT.
A clearer path.
A smarter business.
Make AI useful where it matters.
We find the opportunities, build the systems,
and help your team move forward.
+ A LITTLE MAGIC.
A LOT OF EXPERIENCE.
01 / THE APPROACH
Less wondering.
More doing.
You don’t need to keep up with every new model.
You need to know what will help your business.
Start with a two-week audit. Leave with clear priorities and a plan for the next 90 days.
FROM POSSIBILITY TO PRACTICE A little clarity changes everything.
01 Understand
First, the real picture.
We work alongside your team to see how the business actually runs. The repeated tasks. The slow handovers. The decisions waiting for better information.
- ↗ Talk to the people doing the work
- ↗ Map the bottlenecks and existing systems
- ↗ Establish a baseline to measure against
Your people. Your workflows. Your starting point.
02 Prioritise
Know what’s worth doing.
We assess where AI can save time, improve decisions, or remove a bottleneck. Each opportunity is weighed against cost, risk, and the effort to make it work.
- ↗ Rank opportunities by value and feasibility
- ↗ Separate proven capability from speculation
- ↗ Set a practical 90-day implementation plan
A clear decision on what to build, buy, or leave alone.
03 Build
Then, make it work.
When you’re ready, we stay to build. We connect the right tools, put controls in place, and work with your team until the system belongs in their day-to-day.
- ↗ Implement the first agreed priority
- ↗ Keep people in control of important decisions
- ↗ Measure the change against your baseline
Working systems. A confident team. Results you can check.
YOURS AT THE END OF THE AUDIT Operational baseline · Ranked opportunities · Build or buy recommendations · 90-day plan
02 / OUR EXPERTISE
New possibilities.
Real-world experience.
Technology is only half the work.
Knowing the business it has to work in
makes the difference.
01 Fintech Financial decisions & operations
+
Banking and accounting workflows, from customer operations and decision support to reconciliation and reporting. Clear approval rules, human review, and a traceable record.
02 Insurance From underwriting to claims
+
Practical automation across underwriting support, policy operations, and claims workflows, designed around human accountability.
03 Medical More time for care
+
Reduce administrative work across intake, scheduling, documentation, and internal knowledge. Keep clinical decisions with qualified professionals.
04 Sovereign Infrastructure Your data. Your control.
+
Private AI deployments, data residency, and infrastructure choices that keep your organisation in control of its models, access, and sensitive information.
05 SaaS Product & customer operations
+
Connect product knowledge, support, and internal operations so your team spends less time moving information between tools.
06 Aviation Keep operations moving
+
Connect operational information, technical documentation, and administrative workflows so teams spend less time chasing details. Keep safety-critical decisions with qualified people.
07 eCommerce From discovery to delivery
+
Improve product data, customer service, and the workflows between marketing, orders, and fulfilment.
08 Solar From enquiry to installation
+
Connect lead qualification, proposals, scheduling, and project administration to reduce delays between teams.
Different industries. The same discipline: useful systems, built with care.
03 / THE PEOPLE BEHIND THE WORK
Good judgement.
Built in.
We’ve built companies, led regulated businesses, and written the code. We bring all three perspectives to your next move.
Andrew Shaw: track record & recognition ↗ From hands-on engineering
to boardroom problem-solving.
AS
Andrew Shaw Founder, Grey Wizard
↗
CO-FOUNDER & CEO, COYA FIRST EMPLOYEE & CIO, KREDITECH
A TRACK RECORD YOU CAN CHECK
⌁ Senior people, hands-on.
Direct access to the people doing the work.
◇ Your business stays yours.
Mutual NDA. Your findings and deliverables.
⊙ Control from the start.
Data access and approval rules agreed upfront.
A FEW THINGS YOU MIGHT BE WONDERING
Good questions.
Straight answers.
What happens in the two-week audit? +
We work with your team to understand the current operation, assess the most useful AI opportunities, and deliver a ranked roadmap. You receive an operational baseline, build or buy recommendations, and a 90-day implementation plan.
Who is this for? +
Owner-operators who want a practical way to use AI in their business. We work across fintech, insurance, medical, sovereign infrastructure, SaaS, aviation, eCommerce, and solar.
Can you build what you recommend? +
Yes. After the audit, we can agree an implementation engagement to build the first priority, connect it to your existing systems, and help your team use it. The scope and success measures are agreed before that work begins.
How do you handle confidential information? +
We work under a mutual NDA and agree data access, hosting, and approval requirements before starting. Findings and deliverables stay with you. We work within your existing data environment wherever possible.
What does an engagement cost? +
The scope depends on your business, the systems involved, and the access required. We use the first conversation to understand that scope, then provide a proposal before you commit.